It was like being in some kind of arena. Zoe Beyer (marketing, A24): Spring Breakers had a whole Oscar campaign. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations. Fenkel: That kind of hit. IP & Literary Intern, Literary & IP Acquisitions at Amazon Studios, Assistant, Physical Production at Lionsgate, Executive Assistant/Production Office Coordinator for iONE Digital (NY), Manager, Scripted Film and Television, Cond Nast Entertainment. We took a risk on the movie, and it fucking paid off, so why should we cut down our back end? Katz: I think if you had asked us beforehand, we would have said, you know, La La Lands gonna win. But what happens when the titles involved in this deal get bettera lot better? Its infamously irreverent official Twitter account, run by an employee named Zoe Beyer, is as likely to tweet about the Spice Girls or trash-talk Tom Cruise as it is to tweet about one of the companys own movies. Losing a movieI wanted to jump off a bridge. Katz: I was very concerned that people were gonna think Room kind of stepped into shit and got lucky with awards. And it was the hair and makeup people. Other 2013 theatrical releases included Sally Potter's Ginger & Rosa, Harmony Korine's Spring Breakers, Sofia Coppola's The Bling Ring, and James Ponsoldt's The Spectacular Now. And I think A24 and companies like that areyou know, people want to go to the cinema. [26], In July 2021, A24 reportedly explored a possible buyout for between $2.5 billion to $3 billion. A24 is an American independent entertainment company founded on August 20, 2012, by Daniel Katz, David Fenkel, and John Hodges and based in New York City. Sacco: I show up at the airport. The companys best known movies include Ex Machina, Room, The Witch, Amy and Moonlight, which won the 2016 Academy Award for best picture, best adapted screenplay and best supporting actor for Mahershala Ali. For a start, it was founded on the wrong coast - New York, not Los Angeles - by three relatively young arthouse film executives, Daniel Katz, David. Franco: I would bet that [Alien] was one of the biggest, most popular Halloween costumes that year. NetWorthSpot.com's industry expertise thinks A24's net worth at $1.89 million, but A24's finalized net worth is still being verified. Theyre one of the few companies that have shown that indie films can still be viable. Were good. Fifty-six-year-old guy. And, I mean, there was one moment in the movie when my character was booed and hissed so vociferously, I felt as though I was in a Roman arena and my life was at stake. I think we all were kind of a bit shell-shocked. [25], On November 13, 2019, A24 entered into a premium cable television broadcast deal with Showtime Networks, covering all film releases through November 1, 2022. I think my sisters still only seen one A24 movie: Spring Breakers. Fenkel: Id love to say from the first cut we knew. Quite often you finish a film, he told me, youve had no contact with the distributor, you hand it to them, you get a quick look at the poster.
Profile of the independent film distributor A24, the company behind [24], On November 15, 2018, A24 and Apple announced that they had entered into a multi-year partnership where A24 will produce a slate of original films for Apple. [20], On February 20, 2018, A24 launched a podcast titled The A24 Podcast. We get movies. And the only thing we could put it in was a cardboard box with duct tape. Among critics and cinephiles I know, the A24 label is starting to mean something in the way that a 4AD record meant something in 1988, or a Grove Press book meant something in 1955. As of 2023[update], the company's films had received a total of 49 Academy Award nominations.
And then it was consolidation. Mahershala Ali (actor, Moonlight): I definitely have a lot more opportunity right now than Ive ever had before. Jennifer Kents drama is a psychological heavyweight that examines how parents feed their demons to quell the pain. Fenkel: It actually went very well, for what the movie was.
A24 co-founder John Hodges to depart - IMDb But I do remember finally looking over, because I didnt know where they were sitting, and I spotted Dan Katz and Dave Fenkel, and, man, the smile on their faces! And A24 was the place that took the risk. Theres music labels I can think of as well. According to Ponsoldt, who recently became the companys first repeat filmmaker: A24 films run the gamut of genre and style, but they all seem to be incredibly specific, personal visions.. And while they invited me into their headquarters to get a feel for the place and chat on background with the core team, they stressed that theyd prefer their movies to speak for themselves. II was tasked. I mean, I have no idea what theyre doing, really. And they did. I dunno! I mean, it made sense at the time. But A24 has the money to acquire a steady slate of releases, the model to support them, and the chutzpah to make nearly each one into a mini-phenomenon. Apply Bed Bath and Beyond Coupon and save 25% Off your entire purchase, Target Circle: up to 50% Off with Target promo code, Save 25% on your purchase of Spring Styles with Asos Coupon, Michael Kors Promo Code: sign up for KORSVIP + Get 10% Off on First Order, 2023 Cond Nast. The next day it was like, Anythings possible.. [18] In June, the company, along with Oscilloscope and distributor Honora, joined BitTorrent Now to distribute the work of their portfolio across the ad-supported service. And I was ready to say: It was me! I Was Like, Fuck Yeah!Barry Jenkins. Fenkel: Charlie Sheen was in this interesting place where maybe he was on the verge of a comeback, and Im saying that with a straight face. Halfway through the campaign, I think it went the other way.
Jax Media Taps A24 Co-Founder John Hodges as Head of New Film - Variety The films were darlingsincluding David Michds The Rover, starring Robert Pattinson; Denis Villeneuves Enemy, starring Jake Gyllenhaal; and Jonathan Glazers Under the Skin, starring Scarlett Johanssonand, by and large, box-office underperformers. And I think that really helped the movie. John has been a trusted partner who helped conceive A24 and for that we will always be grateful, A24 noted. Itd be very unlikely for that to happen. We literally didnt know what to do. The gross guysand hes like, All right. Katz: That was a good learning experience for us. We sit in. Jeanie Igoe (production, A24): None of us really knew what we were doing. This is a growing company, not a struggling one. Information. Daniels like, Okay. This is Rudin. Katz: Theres all these really, really smart, capable, ambitious people that love movies. He was calling me. Theyre just on it. That broke the film out., For Room director Lenny Abrahamson, working with A24 on his films campaign has been a dramatic change. That was where I learned what Tinder was. But it was word of mouth. I say, Dont go there. Because what happened was, someone ran out with a red envelope. Rather than carpet-bomb the whole country with prohibitively expensive television ads, A24 partnered with a social marketing agency called theAudience in order to more precisely reach its target demographic. Igoe: Even with Ex Machina at the time, we were getting bigger, but we still had that kind of start-up mentality that I dont know wed be able to get away with now. But I think she saw this, and it hijacked her image and personality, and we didnt ask her. Hodges, who previously served as head of production at the indie production company Big Beach (Little Miss Sunshine), did not announce any immediate career plans. Production Company. Garland: I didnt know what Tinder was until the festival. Hodges has been an integral part of the studio since its inception in 2012. Wouldnt call us back. Johns experience and taste is evident in the films he has developed and produced over the years. So what is an A24 film? John Hodges is leaving A24, the Oscar-winning indie studio that he co-founded. This elegant, yet sadistic horror film from Austria resembles Michael Hanekes Funny Games, yet the home invader was under the victims noses all along. And I felt with these guys it was a dialogue. But in general distribution is like plumbing: unseen, unnoticed, and notable only when it malfunctions. Jul 2021 - Present1 year 7 months. The tech titan is reportedly in the midst of dropping $1 billion on original content, but has yet to make a major film market move. Lady Bird remains its biggest success, earning $49 million domestically to date. But its present success and continued survival are dependent on a massive deal that seems to directly contradict everything thats made the company so special. The deal excludes films that are already part of the Apple partnership. You know what? When I arrived at A24s office, in an anonymous building so close to the western lip of lower Manhattan that it can practically taste New Jersey, my fears that the company might be growing too fast werent exactly assuaged by learning that within weeks it was moving to an enormous office closer to midtown. John Hodges will be leaving A24 to pursue other opportunities, the indie distributor announced Monday.
Johnny Hodges Biography, Age, Height, Wife, Net Worth, Family The latest is Hereditary, the debut film of Ari Aster that premiered at Sundance and is quickly earning a reputation as one of the scariest movies ever. Your vision is incredible.. You dont watch something like Spring Breakers or Under the Skin without thinking: Where the hell did that come from? Please only use it for a guidance and A24 (company)'s actual income may vary a lot from the dollar amount shown above. (Make a left out of the elevators, and then a right at the cafeteria workers.). Fenkel: Do you have to be a genius to do Sofia Coppolas movie, or Harmonys? On the TV side, Jaxs current projects include the recently released Russian Doll on Netflix, starring Natasha Lyonne; The Other Two, which was just picked up for a second season; and the final season of Broad City for Comedy Central. Katz: It was early in the relationship. [17] In April, the company acquired all foreign rights to Swiss Army Man, distributing the film in all territories, and partnering with distributors who previously acquired rights to the film, a first for the company. (Joy, Annapurnas only 2015 title, arrives in theaters on Christmas Day.). It was millions in one day. It wasnt going to get lost in the shuffle. Please! Starring Splits Anya Taylor-Joy, Robert Eggers creates a world devoid of God in this thunderous and bleak religious melodrama. Katz: In LAwhatever just transpired last month, you feel it in LA. IFC earned a raft of Oscar nominations when it decided to put its muscle behind Boyhood and transform it into a phenomenon, but dumping all of its eggs into one beautifully textured basket helped to underline the paucity of love that most indies receive from their distributors, who ferry them from festivals to home video with all the solemn purpose of Charon taking passengers across the river Styx. When the film comes out in early 2016, it will arrive exclusively in theaters, and its trial by fire will be exclusively in theaters.
A24 Founding Partner John Hodges to Exit - TheWrap Signed on as producer beginning with the second season. And it was like a snowy and rainy day, and there was a ton of traffic. We are thrilled to have someone of Johns pedigree join the Jax Media team and lead our expansion into the film world, Jax Media partners Tony Hernandez, Lilly Burns, John Skidmore, and Brooke Posch said in a joint statement. Really? Katz: We broke the record that weekend. There was nothing bad-spirited about it. There are exceptions to this rule, such as Miramax, the company that upended indie cinema in the 90s, backing then unknown filmmakers like Steven Soderbergh and Quentin Tarantino. . A24 will. The company said he will exit to focus on "future opportunities," but did not clarify beyond that statement.. Scott didnt say anything. Were putting together a gift basket of glass guns and a gift basket with munchies. That didnt come with any veto rights or cut rights, Abrahamson told me. Like, no way in hell. And with the opening weekend, with the numbers that we did, it became very clear that, yes, this is a viable strategy, to keep this very small, gay, art-house hood-ass filmlike, yeah, were just gonna keep it in theaters. And that question is the birth of fandom. In between, A24 went from being a tiny, disorganized room of eight or so people to being the place where big stars like Robert Pattinson and Scarlett Johansson go to make small, strange movies, and auteurs like Jonathan Glazer and Denis Villeneuve go to make deeply personal films unmolested by studio notes or clueless executives. 2023 Variety Media, LLC. Fellow founding partners Daniel Katz and David Fenkel will continue to oversee the NYC-based indie studio, which has seen great success with Oscar-winning films such as Room, Ex Machina and last years surprise Best Picture winner Moonlight.. Uncut Gems ($50 million). The monster at the center of The Babadook is a personal demon, not a literal one.
Jax Media Taps A24 Co-Founder John Hodges as Head of New Film - Variety And on some level, honestly, I was afraid to go out on my own and try to make it work. Not necessarily, like, to win Best Picture and ten Oscar nominations. Company Details: Four short years later, the companys first original production, Barry Jenkinss Moonlight, won the Academy Award for Best Picture. For a medium-size film to succeed without a marketing blitz twice the size of its production budget, its not enough for it to be goodit has to have a hook. Hodges previously served as head of production and development at Big Beach Films and exec produced "Our Idiot Brother" and "Safety Not Guaranteed.". Since its inception in 2012, A24 has become one of the hottest destinations for indie filmmakers, ushering such edgy films to theaters as The Bling Ring and Spring Breakers. A24 knew that Slow West was great well before it premiered to rave reviews, but the company also recognized that it was an odd duck, neither broad enough to be a prestige picture nor strange enough to galvanize a legion of fans. And The Place Beyond the Pines. Katz, Fenkel and Hodges prior to A24 worked in film and production, before leaving to eventually co-found the company, While there is speculation in the trades that A24 may be on the block, I get the impression that sale rumors are just that rumors. Genre hounds stoked by the Sundance hype would surely seek it out, but Eggers extraordinary debutabout a family of early American pilgrims who get banished to the wrong forestwould never be given the opportunity to meaningfully connect with its audience and worm its way into the culture. I felt bad that David had to be put through that. Hodges: I started my career at USA Films, which became Focus Features. Prior to joining Jax in 2019, John was a founding partner of A24, where he helped oversee acquisition and distribution on some of the company's roster of more than 70 films, which includes Spring Breakers, Ex Machina, Amy, Lady Bird, and Best . A24 is an American independent entertainment company that specializes in film and television production, as well as film distribution. That kind of audience. So, how much is Johnny Hodges . [laughs] I mean, I doubt that, because I know the people that work there. The fact theyre vampires might just be an excuse for them to wear sunglasses indoors. I go, Huh., It Sucks, Man. We closed the deal on The Bling Ring on the way to Sundance. That suits a company whose websites About page consists of nothing beyond an Eadweard Muybridge plate of a cockatoo flapping its wings. I dont think it was related to her professional career. Selena and Ashley had no issue with this. And we just hounded him. Hollywood is run by accountants at this point. Fenkel: [Katz] is a better runner than I am. Prior to A24, all had worked extensively in film and production before leaving their current positions to co-found the company, originally A24 Films, which specialized in film distribution. Nicolette Aizenberg (distribution executive, A24): It is very cyclical. Their hair and makeup people, actually, are the people that had an issue with this. And so with [The Rover], they took that into account, and instead of blowing loads of money, [they did] more targeted marketing and also really sophisticated online campaigns and stuff. The companys expansion into film is a natural progression as the company continues to produce scripted and non-scripted television as well as stand-up comedy specials. Fenkel: And they were like, You cant do that! And David cannot stop perspiring. a24. The Rover found a mentally deficient Robert Pattinson singing Keri Hilsons Pretty Girl Rock in the deserts of post-apocalyptic Australia. Katz: We did great movies. Hodges teamed with Daniel Katz and David Fenkel to launch the company, which is based in New York City. They were thinking in a different way, trying something newer and maybe more radical with their approach. I kept calling the guy. The only monsters we ever see in "It Comes at Night" are the ones that live under one roof. With how bad it tested. Like Get Out, or Baby Driver. Katz: David and I are sitting next to each other. Katz: Yeah! And the interns are running around trying to find a glassblower. And so anytime you speak with someone whos not a pure accountant, is not a pencil pusher? And so anytime you speak with someone whos not a pure accountant, is not a pencil pusher? Variety and the Flying V logos are trademarks of Variety Media, LLC. BREAKING: John Hodges, one of the founding members of A24, has announced his departure from the production and distribution studio to focus on future opportunities. If I had to guess, Id wager that Hodges was simply ready to move on after reaching the top of the mountain winning Best Picture for Moonlight. And there are studio subdivisions, like Fox Searchlight, that have consistently guided films like 12 Years a Slave and Birdman to Academy Awards and box office success over the past twenty years. The bottom line is that there were 677 new releases in 2013, and that number is only getting bigger. By subscribing, I agree to the Terms of Use and Privacy Policy. "I'm thrilled to be joining the team at Jax,". Katz, Fenkel and Hodges all got together in 2012 and decided to make their late night yammerings a reality. 2023 Variety Media, LLC. I liked the fact that they had never made a doc. We were watching it the whole time. Barry Jenkins (director, Moonlight): A24s the kind of company where they say, Yeah, they dont need to know what its about. A24 was founded in 2012 by Daniel Katz, David Fenkel and John Hodges. They had faith that people would continue to show up. Thats completely nuts. And Under the Skin, from Jonathan Glazer, is one of my favorite movies in the past 15 or 20 years, you know? Wed be like, Heavey, just make sure hes alive and you can get him to communicate.. I was like, Fuck yeah!, Sacco: I think its inspiring and motivating to a younger generation: Oh, that movie cost this, and it did this. Far left, from left: A24 founders David Fenkel, John Hodges, and Daniel Katz. Take its efforts on Spring Breakers, for example. In 2016, A24 expanded into original production with Moonlight. It also put out some of its weirder and most singular movies to date: Trey Edward Shultss micro-budget family drama Krisha; Swiss Army Man, in which Daniel Radcliffe plays a corpse; and Yorgos Lanthimoss romantic tragedy, The Lobster. In February, Robert Eggerss The Witch, which A24 bought at Sundance for one million dollars, made $40 million and became the companys highest grossing film to date (Moonlight has since surpassed it). Drinking champagne at nine in the morning. For the company's filmography, see, 20142017: Television and later productions, 2018present: Management changes, partnerships. Lets do Kevin Smith horror! @ After a brief flurry of acquisitions gossip, and Monday's announcement that A24 co-founder John Hodges will exit the company, A24 and/or Apple "insiders" let it be known that Apple wasn't. But then also do things that other companies arent doing. I think what theyve understood is theres a sufficient number of people out there who want more challenging or different material. We step up to a guy we really respect.
His relationship with talent and creators is exceptional and we look forward to having him make Jax his new home.. Its exciting. We wish Hodges the best of luck with his next endeavor, since the indie landscape has certainly benefited from his contributions. Here's who: Daniel Katz, David Fenkel, John Hodges and James Schultz. A24 was founded in 2012 by Daniel Katz, David Fenkel and John Hodges. Thats an achievable budget number for me. You know what I mean? Fenkel: I stare straight ahead. A24 was founded on August 20, 2012, by film veterans Daniel Katz, David Fenkel, and John Hodges. Theyre making people want to go to the cinema again to see this kind of stuff, rather than staying at home.
Katz, Fenkel, Hodges launch A24 - Variety Fenkel: I was at the Union Square theater, and they couldnt have had enough theaters. They came on strong in the late 90s, really. Aizenberg: When I came to A24, they had Charles Swan already.
From Distributing to Dominating: The Rise of A24 | FSU Student Union A24 went on a spending spree and released 11 movies in their second year of operation.
Aizenberg: Ex Machina winning for visual effects was the most shocking thing. They have a very good understanding of the Zeitgeist. How great it was. The outfit is new enough that the same people have been working there from the very beginning, and the consistency of their titles reflects that of their tastes. John Hodges is Head of Film for Jax Media, where he heads Jax's feature film development and production. And integral and critical for the film to rise on its own feet. Jenkins: We shot for five weeks, and they came down during the first week. Pattinson: I mean, with Twilight, the first tour we did was literally going to suburban shopping malls and doing local-news stuff. We tried to put together a slate in, like, four months, as opposed to just really growing it, building it in the right way. In 2016, films distributed by A24 won Academy Awards for Best Actress (Brie Larson in Room), Best Documentary Feature (Amy), and Best Visual Effects (Ex Machina). Correction, Sept. 30, 2015:This article originally contained a photo of John Hodges, a film producer, rather than John Hodges, co-founder of A24. A24s television division released The Carmichael Show.. All Rights Reserved. How do you know when an ad campaign is working? Aizenberg: We had a couple movies in there that we tried to force into making, like, event-y theatrical, and they werent. Fenkel: And the Spring Breakers trailer dropped the first day of Sundance, and MTVs servers fucked up, because we gave them the exclusive, and they stopped serving the video. And suddenly its all over, and you think, Of all people, I knew the most about my film, so why was I was on the periphery of its release? But working closely with A24 throughout Rooms pre-release has altered his philosophy on film marketing: I used to think that the publicity process was both morally questionable and smoke and mirrors, that it was one of those invented jobs.
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