Outside Germany, the Groups share of registrations by fleet customers in Europe was up slightly at 25.6 (25.2)%. These include research on electrification, digitization, and the development of new technologies. The most important key figures provide you with a compact summary of the topic of "Volkswagen Group" and take you straight to the corresponding statistics. Between January and December 2019, the Volkswagen Group generated sales revenue of 252.6 billion, exceeding the prior-year figure by 7.1%.
Sales and Marketing - Volkswagen Group Annual Report 2017 In this instance we are doing that with an unprecedented vehicle concept in this class; a completely redesigned cockpit and design that is equally crisp and expressive..
Economic And Demographic Segmentation Of Volkswagen Proportion of customers of our passenger car brands who have bought another Group model. On average, employees at Tynan's Volkswagen stay with the company for 2.3 years.
Consumer satisfaction in U.S. - Volkswagen 2021 | Statista In the markets in South America, the company increased unit sales by 13.2% to 0.6 Million vehicles.
Marketing Strategy of Volkswagen - Volkswagen Marketing Strategy Sales revenue. if(typeof(wpDataCharts)=='undefined'){wpDataCharts = {};}; wpDataCharts[390] = {render_data: {"options":{"title":{"text":"Volkswagen \u2013 Total Revenue, in US$ Billion, 2006 \u2013 2020","floating":false,"align":"center"},"series":[{"type":"","name":"Total Revenue ","color":"","label":"Total Revenue ","orig_header":"salesrevenue","data":[117.72,122.23,127.75,118.07,142.42,178.85,216.27,221.13,227.25,239.41,243.87,257.66,264.73,282.91,258.13],"yAxis":0}],"xAxis":{"categories":[2006,2007,2008,2009,2010,2011,2012,2013,2014,2015,2016,2017,2018,2019,2020],"title":{"text":"Year"},"crosshair":true},"yAxis":[{"gridLineDashStyle":"solid","title":{"text":"Revenue (US$ Billion)"},"crosshair":false}],"chart":{"backgroundColor":"","borderWidth":0,"borderColor":"","borderRadius":0,"zoomType":"none","panning":false,"panKey":"shift","plotBackgroundColor":"","plotBackgroundImage":"","plotBorderColor":"","plotBorderWidth":"","inverted":false},"subtitle":{"text":"","align":"center"},"tooltip":{"enabled":true,"backgroundColor":"rgba(255,255,255,0.85)","borderWidth":"1","borderColor":"","borderRadius":3,"shared":false,"valuePrefix":"US$ ","valueSuffix":" Billion"},"legend":{"enabled":false,"backgroundColor":"","title":{"text":""},"layout":"horizontal","align":"center","verticalAlign":"bottom","borderWidth":"0","borderColor":"","borderRadius":"0"},"exporting":{"enabled":true,"chartOptions":{"plotOptions":{"series":{"dataLabels":{"enabled":false}}}},"filename":"","width":"","buttons":{"contextButton":{"align":"right","verticalAlign":"top","symbolStroke":"#666","text":""}}},"credits":{"enabled":true,"href":"https:\/\/market.us\/","text":"\u00a9 Statista and Market.us 2021"}},"type":"highcharts_basic_column_chart","height":"400"}, engine: "highcharts", type: "highcharts_basic_column_chart", title: "Volkswagen Total Revenue, in US$ Billion, 2006 2020", container: "wpDataChart_390", follow_filtering: 0, wpdatatable_id: 444, group_chart: 0}, if(typeof(wpDataCharts)=='undefined'){wpDataCharts = {};}; wpDataCharts[323] = {render_data: {"options":{"title":{"text":"Volkswagen \u2013 Total Revenue, in US$ Billion, by Region, 2015 \u2013 2020","floating":false,"align":"center"},"series":[{"type":"","name":"Europe\/ Remaining Markets","color":"","label":"Europe\/ Remaining Markets","orig_header":"europeremainingmarkets","data":[148.7695,154.9879,160.2297,160.6114,153.99,154.71],"yAxis":0},{"type":"","name":"Asia-Pacific*","color":"","label":"Asia-Pacific*","orig_header":"asiapacific","data":[39.5439,40.1388,43.9102,48.4562,43.97,51.32],"yAxis":0},{"type":"","name":"North America","color":"","label":"North America","orig_header":"northamerica","data":[39.7123,39.7909,43.5735,42.2715,43.35,41.92],"yAxis":0},{"type":"","name":"South America","color":"","label":"South America","orig_header":"southamerica","data":[11.3929,8.9459,11.2133,11.6847,11.29,10.01],"yAxis":0}],"xAxis":{"categories":[2015,2016,2017,2018,2019,2020],"title":{"text":"Year"},"crosshair":false},"yAxis":[{"gridLineDashStyle":"solid","title":{"text":"Revenue (US$ Billion)"},"crosshair":false},[],[],[]],"chart":{"backgroundColor":"","borderWidth":0,"borderColor":"","borderRadius":0,"zoomType":"none","panning":false,"panKey":"shift","plotBackgroundColor":"","plotBackgroundImage":"","plotBorderColor":"","plotBorderWidth":"","inverted":false},"subtitle":{"text":"","align":"center"},"tooltip":{"enabled":true,"backgroundColor":"rgba(255,255,255,0.85)","borderWidth":"1","borderColor":"","borderRadius":3,"shared":false,"valuePrefix":"US$ ","valueSuffix":" Billion"},"legend":{"enabled":true,"backgroundColor":"","title":{"text":""},"layout":"horizontal","align":"center","verticalAlign":"bottom","borderWidth":"0","borderColor":"","borderRadius":"0"},"exporting":{"enabled":true,"chartOptions":{"plotOptions":{"series":{"dataLabels":{"enabled":true}}}},"filename":"","width":"","buttons":{"contextButton":{"align":"right","verticalAlign":"top","symbolStroke":"#666","text":""}}},"credits":{"enabled":true,"href":"https:\/\/market.us\/","text":"\u00a9 Statista and Market.us 2021"}},"type":"highcharts_basic_column_chart","height":"400","column_indexes":[1,2,3,4,5]}, engine: "highcharts", type: "highcharts_basic_column_chart", title: "Volkswagen Total Revenue, in US$ Billion, by Region, 2015 2020", container: "wpDataChart_323", follow_filtering: 1, wpdatatable_id: 353, group_chart: 0}. Volkswagen Commercial Vehicles (VWCV) has delivered 215,000 vehicles of the Caddy, Transporter, Amarok, and Crafter series to customers all over the world till May 2019. Enel X, Volkswagen Group, and Volkswagen Group entered into an agreement to establish a joint venture that will provide full functionality for the development of electric cars in Italy. We know Volkswagen needs to make good on some things, said Diess, adding we know that we need to win back the trust of our customers quickly.. To do so, we are developing suitable measures at country level. Work flexibility: The legal requirements for handling customer data have been tightened in many countries. Volkswagen AG, still reeling from a scandal that tarnished its reputation last year, is taking aim at some new demographic groups: younger drivers worldwide and Chinese car buyers. 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What are important customer demographics? - Marketing Artfully In the financial services business, we use two strategic indicators: As part of our electrification campaign, we aim to offer our customers worldwide up to 75 completely battery-electric vehicles and approximately 60 hybrid models by 2029. In August, Volkswagen of America launched a Car-Net Carrier of Choice partnership with Verizon and T-Mobile. (The Wall Street Journal), Photo at top: Volkswagen exhibit at 2016 Chicago Auto Show. While Volkswagen repeatedly said it wants to move forward, a protester drew renewed attention to the issue when he intruded into the program, climbing onto the stage with a prop cheat box as VWs marketing chief Juergen Stackmann was introducing the new electric up! This text provides general information. Get a Quote. The objective of our strategic Best Brand Equity module is to continuously sharpen the brand profiles, demarcate the respective vehicle segments that are served by the brands as clearly as possible and add to them in a targeted way as required. This material serves as the starting point for writing historical documents and is also used to support legal authentication. In North America, Volkswagen generated a revenue of 46,010 million dollars in 2021. The Volkswagen Groups financial strength and profitability is attributable to an extensive portfolio of strong brands.
This publication is the Marketing Plan for Volkswagen, including The majority of them were in Germany. To this end, we are establishing automobile-specific customer segmentation to steer the positioning of our brands. From the A3 sedan to the Q5 crossover SUV and the TT roadster, Audi is a popular luxury car brand across the globe. In the Digital After Sales project, we are modernizing processes and IT systems in After Sales. Together with our partners, our mission is to ensure the worldwide mobility of our customers. We also align our internal processes and structures to the methods and new forms of working created by digital innovation. The genuine parts supplied by our passenger car brands and the expertise of the service centers stand for quality and ensure the safety and value retention of our customers vehicles. In the Digital After Sales project, we are modernizing processes and IT systems in After Sales. 9% of Volkswagen Group of America management is Hispanic or Latino.
Sales and Marketing - Volkswagen Group Annual Report 2020 In North America, the group sold 0.9 Million vehicles, which is a decline of 6.8% Year-on-Year. Herbert Diess (Chairman and CEO), Murat Aksel (Purchasing), Dr. Arno Antlitz (Finance), Oliver Blume (Sports and Luxury Brand Group), Ralf Brandsttter (CEO of Volkswagen Passenger Cars Brand), Dr. Manfred Dss (Legal Affairs), Markus Duesmann (Premium Brand Group), Gunnar Kilian (Human Resource), Thomas Schmall-von Westerholt (Technology), Hauke Stars (IT), Hildegard Wortmann (Sales), etc. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Volkswagen Group - revenue by brand 2015-2021, Annual car sales worldwide 2010-2022, with a forecast for 2023, Electric vehicle sales globally by model 2022, Number of cars sold worldwide from 2010 to 2022, with a 2023 forecast (in million units), Worldwide light vehicle sales growth - outlook 2019-2025, Projected worldwide light vehicle sales growth from 2019 to 2025, Most valuable automotive brands worldwide by brand value 2022, Most valuable brands within the automotive sector worldwide as of 2022, by brand value (in billion U.S. dollars), Leading auto and truck companies worldwide based on revenue 2021, Leading auto and truck manufacturers worldwide in 2021, based on sales revenue (in billion U.S. dollars), Volkswagen - worldwide vehicle production 2006-2021, Volkswagen's worldwide vehicle production from 2006 to 2021 (in millions), Volkswagen - worldwide vehicle deliveries 2012-2021, Volkswagen's worldwide vehicle deliveries from 2012 to 2021 (in millions), Volkswagen Group - number of employees globally 2008-2021, Number of Volkswagen AG employees worldwide from 2008 to 2021 (in 1,000s), Volkswagen AG's sales revenue from FY 2006 to FY 2021 (in billion euros), Volkswagen automotive division - R&D spending 2011-2021, Volkswagen automotive division's research and development spending from FY 2011 to FY 2021 (in million euros), Volkswagen's equity from FY 2008 to FY 2021 (in million euros), Volkswagen's operating profit from FY 2006 to FY 2021 (in million euros), Earnings before tax of Volkswagen AG 2006-2021, Volkswagen AG's earnings before tax from FY 2006 to FY 2021 (in million euros), Earnings after taxes attributable to shareholders: Volkswagen 2016-2021, Volkswagen's earnings after taxes attributable to shareholders between FY 2016 and FY 2021 (in billion euros), Annual closing prices - Volkswagen shares 2013-2021, Volkswagen's annual closing share prices from FY 2013 to FY 2021, by type (in euros), Volkswagen's revenue from FY 2019 through FY 2021, by region (in billion euros), Volkswagen Group's revenue from vehicle sales from FY 2015 through FY 2021, by major brand (in billion euros), Sales figures for Volkswagen by brand 2021, Sales figures for Volkswagen in FY 2021, by key brand (in 1,000 vehicles), Audi's worldwide vehicle shipments 2007-2021, Audi's worldwide vehicle shipments from 2007 to 2021 (in million units), Skoda - worldwide number of vehicle sales 2013-2021, Skoda's worldwide vehicle sales from FY 2013 to FY 2021 (in 1,000 units), Lamborghini worldwide car deliveries to customers 2006-2021, Lamborghini's worldwide number of vehicle deliveries from FY 2006 to FY 2021, Porsche's vehicle deliveries worldwide 2013-2021, Porsche's worldwide vehicle deliveries from FY 2013 to FY 2021, Motorcycle manufacturer Ducati key figures 2021, Selected key figures for Ducati in FY 2021, Scania commercial vehicles - deliveries Q1 2019-Q4 2021, Scania's commercial vehicle sales between 1st quarter 2019 and 4th quarter 2021 (in 1,000 units), MAN's truck and bus sales worldwide 2014-2021, MAN SE's truck and bus sales worldwide from FY 2014 to FY 2021 (in units), Global automotive market share in 2021, by brand, Ranking of motor vehicle manufacturers worldwide by global sales 2020-2021, Leading motor vehicle manufacturers worldwide in 2020 and 2021, based on sales worldwide (in million units), EU's best-selling car brands: new registrations December 2020-2021, Best-selling car brands in EU-27 between December 2020 and 2021, based on new-car registrations, Best selling SUV models worldwide in 2021, Best-selling SUV models worldwide in 2021 (in 1,000 units), Toyota's net revenue from FY 2012 to FY 2022 (in trillion Japanese yen), Mercedes-Benz Groups revenue between FY 2020 to FY 2021 (in million euros), Daimler Truck's global revenue from FY 2020 to FY 2021 (in billion euros), Ford's revenue from FY 2008 to FY 2021 (in billion U.S. dollars), General Motors Company's sales and revenue streams between FY 2013 and FY 2021 (in billion U.S. dollars), Renault Group's revenue from FY 2010 to FY 2021 (in billion euros), Plug-in electric vehicle sales market share by producer 2021, Global plug-in electric vehicle market share in 2021, by main producer, Volkswagen Group electric vehicle sales worldwide 2013-2021, Volkswagen Group electric vehicle worldwide sales between 2013 and 2021, Volkswagen Group BEV deliveries by brand 2020-2021, Deliveries of battery electric vehicles by the Volkswagen Group between 2020 and 2021, by brand, Best-selling plug-in electric vehicle models worldwide in 2022 (in 1,000 units), Best-selling PEV models in Europe YTD 2022, Best-selling plug-in electric vehicle models in Europe between January and September 2022 (in 1,000 units). Globally, Volkswagen Group employed around 668,000 people in 2021, up from 665,000 in 2020. . To this end, we have established automobile-specific customer segmentation to steer the positioning of our brands which we consistently apply throughout the strategy and product process. Volkswagen and Microsoft collaborated in February to accelerate the development of automated driving. The Volkswagen Group aims its sales activities at exciting its customers. The group operates 117 production plants in 20 European countries and a further 10 countries in the Americas, Asia, and Africa. Conquest rate. Our goal is to satisfy our customers completely. Our range of trucks, buses and engines is complemented by services that guarantee fuel efficiency, reliability and wide vehicle availability. Our extensive product range enables us to satisfy their individual mobility needs from a single source. Volkswagen AG is internationally known as the Volkswagen Group and is one of the leading manufacturers of automobiles and commercial vehicles in the world. Sales revenue 0.0 billion. The group majorly invested in electric and battery technology, signaling its intention to confront start-ups like Tesla, Inc. that have taken the lead in the emerging market for electric cars. Is a wholly-owned subsidiary of Lamborghini, and has been part of the Volkswagen Group since 2012. Established in the 1930s, it has become one of the top automotive manufacturers in the world and is the top automotive manufacturer in Europe. Loyalty rate. Here we look at income by vehicle type. We also looked at the ages of buyers for popular types of cars like sports cars, minivans, and trucks.
Target Markets Of BMW, Mercedes-Benz and Volkswagen Volkswagen creates jobs for people with physical limitations around the world. Audi, Bugatti, MOIA, Scania, Skoda, Volkswagen, Lamborghini, SEAT, Bentley, Porsche, Ducati, Cupra, Navistar, CARIAD, TRATON, and MOIA. data than referenced in the text. The company also offers motorcycles and turbomachinery. Here, too, the Volkswagen Group has a top ranking in comparison with competitors, primarily thanks to the good scores achieved by the Volkswagen Passenger Cars brand. These archives store only documents of genuine importance and make them accessible for research and other uses. In November, the company acquired a stake in energy investor EIT InnoEnergy. Volume and mix improvements increased sales revenue by 4.2% to US$ 11.6 Billion. Segmentation, targeting, positioning in the Marketing strategy of Volkswagen - Since Volkswagen operate in 12 independent brands, the group mix of demographic, psychographic, geographic segmentation variables to cater to the needs of the customers in existing as well as emerging economies.
What are customer demographics? - WhatIs.com The passenger cars segment develops vehicles and engines and produces and sells passenger cars and related parts. (Xiumei Dong/MEDILL). Satisfaction of our customers results from a customer-oriented product range and the service focus of our staff. The genuine parts supplied by our passenger car brands and the expertise of the service centers stand for quality and ensure the safety and value retention of our customers vehicles. They invested a total of US$ 2 Billion in Bentley to keep the luxury brand relevant and top-of-mind with wealthy patrons. Offer ends January 2nd 2024. Customer loyalty. In addition to individual service, the timely provision of genuine parts is essential to ensure passenger car customer satisfaction in After Sales. The company designs and markets motorcycles, racing motorcycles, spare parts, accessories, and apparel, including suits, jackets, gloves, helmets, boots, protective garments, T-shirts, caps, and other items. car model. Volkswagens Audi brand increased its offer for a stake to the British Conglomerate Formula 1 team from EUR 450 million to EUR 650 million in April. Sales revenue rose by 10.3% to US$ 48.4 billion due to higher volumes and improvements in the components business at fully consolidated companies. Volkswagens Car Software Organization bought Hella KGaA Hueck & Co. in February. Households with a computer, percent, 2017-2021. The Volkswagen Group is thus transforming from an automotive manufacturer into a mobility service provider, posing completely new challenges for sales. Volkswagen and SEAT S.A. announced in March that they would mobilize more than EUR 7 billion to electrify Spain. Even as it conducts the ongoing diesel-recall campaigns, Diess said, VW is repositioning the entire organization. KODA delivered 104,900 vehicles to customers worldwide in May 2019, and this represents a decline of 6.6% as compared to the previous year (May 2018: 112,400 vehicles). Here, too, the Volkswagen Group has a top ranking in comparison with competitors, primarily thanks to the good scores achieved by the Volkswagen Passenger Cars brand. The priority thereby is the safe handling of customer data and the way in which this is processed for digital products and services or in connection with the vehicle purchase. The global network of more than 100 PrimeServ locations guarantees excellent customer focus and offers, among other things, replacement parts of genuine-parts quality, qualified technical service and long-term maintenance contracts. Customer demographics comprise the objective and subjective qualities that define a particular group of buyers. The loyalty of Volkswagen Passenger Cars, Audi, Porsche and KODA customers has kept these brands in the upper rankings in the core European markets in comparison with competitors for a number of years thanks to their faithful customers, even though these Group brands have seen a slight decrease in the loyalty rate. By 1955, Volkswagen was present in more than 150 countries worldwide. It was acquired by Volkswagen in 2008. 12% of Tynan's Volkswagen employees are Hispanic or Latino. Volkswagen Group will provide integrated mobility and transportation solutions for all customers on one platform by 2030. Innovative digital after-sales services will additionally improve the customer experience. You can get a complete picture of the impact of forced labor on the shelters scale and how much the company was involved in the National Socialist war economies by looking at photos, documents, eyewitness accounts, or items that were loaned to you personally. On average, employees at Volkswagen stay with the company for 3.4 years. Through the electric drive, digital networking, and autonomous driving, the automobile is quiet, intelligent, safe, and clean.
Loyalty rate. Find your information in our database containing over 20,000 reports, most valuable brands in the automotive sector, fitted with a defeat device in their engines, best-selling plug-in electric vehicles worldwide, produced some 1.8 million vehicles worldwide, consumer satisfaction in the United States. Please do not hesitate to contact me. 16% of Volkswagen employees are Asian. Carol Stream, IL. Volkswagen Group of America employees are most likely to be members of the democratic party. Payment Help. These qualities allow subsets of customers to be segmented and marketed to based on their assumed likelihood to buy a particular product or service. 11% of Volkswagen Group of America employees are Hispanic or Latino. The SSP has more than 40 million Group cars. In an overall passenger car market in Germany that declined by 19.1% in the reporting year, business fleet customers accounted for 16.2 (14.8)% of total registrations. January 13, 2021 in Brands, Global.
The distinct personalities of car brands, as revealed by their customers The priority thereby is the safe handling of customer data and the way in which this is processed for digital products and services or in connection with the vehicle purchase. The new Phideon was developed in Germany, but will be manufactured in China with the assistance of VWs local joint-venture partner, SAIC Volkswagen. The Volkswagen Group has an established base of business fleet customers, especially in Germany and the rest of Europe. In addition to satisfaction with our products and services, we value our customers emotional connection to our brands. The company designs passenger cars, sports vehicles, and utility vans, as well as supplies spare parts. The e-Golf, was up by 52 percent increase, Volkswagen also sold 198 of its electric cars. 420 Lexington Avenue, Suite 300 Please see our Cookie Policy for more information on cookies and information on how you can change your browser's cookie settings: Cookie Policy Volkswagen announced plans to buy an autonomous driving unit made by Huawei, in February. Volkswagen targets new demographic as it looks past emissions scandal March 3, 2016 By Xiumei Dong Volkswagen AG, still reeling from a scandal that tarnished its reputation last year, is taking aim at some new demographic groups: younger drivers worldwide and Chinese car buyers. Power predicted reliability score of 91-100 is considered the Best, 81-90 is Great, 70-80 is Average and 0-69 is Fair and considered below average. The company also focuses on further improvement in earnings to secure the financial basis for the significant expenditure on Volkswagens future viability. Vehicles are becoming an integral part of the customers digital world of experience.
Demographic Segmentation Defined With 5 Examples - Yieldify This is our top priority, as satisfied customers remain loyal to our brands and recommend our products and services to others.
Volkswagen Marketing Strategies and Marketing Mix - UKEssays.com The objective of our Best Brand Equity strategic module is to continuously sharpen the brand profiles and demarcate the respective vehicle segments that are served by the brands as clearly as possible.
Volkswagen Group of America CEO and Leadership - Zippia Authors: Christopher Soh Johan Cho Yao Song Luqman Al-Hakim Bin Radzaly Leon Lam Figures. Premium Statistic Lamborghini worldwide car deliveries to customers 2006-2021; Premium Statistic . The Volkswagen Group has an established base of business fleet customers, especially in Germany and the rest of Europe. In 2021, its namesake brand Volkswagen held close to 6.4 percent of the global. 05/24/2011 - Grand Opening of Volkswagen Chattanooga plant 04/18/2011 - First customer car rolled off assembly line 04/07/2011 - ISO 9001 status confirmed by external auditor 01/09/2011 - Static Launch of the new Passat at NAIAS Detroit 09/30/2010 - Opening of Supplier Park 08/23/2010 - 1,000th employee hired 06/04/2010 - Opening of Volkswagen . 24-Hour Roadside Assistance. Please see our Cookie Policy for more information on cookies and information on how you can change your browser's cookie settings: Cookie Policy Bentley is headquartered in Crewe, England, and has been part of the Volkswagen Group since 1998. Our range of trucks, buses and engines is complemented by services that aim to guarantee fuel efficiency, reliability and wide vehicle availability. Volkswagen is expanding its SUVs. Passenger Cars, Sport Utility Vehicles, Luxury Sedans, Heavy Trucks, Buses, Marine and Industrial Engines, Coaches, and Motorcycles. Volkswagen will continue to create value in the area of software. Volkswagen and BP partnered in March to extend ultra-fast electric vehicle charging across Europe.
Comprehensive Marketing Mix of Volkswagen - IIDE In fact, although the total car sales dropped 13 percent in February, two models: Tiguan and e-Golf have done exceptionally in the U.S. market, in which the Tiguan produced record sale of 3,245 vehicles, a 78.4 percent increase from a year ago. A high level of customer satisfaction is one of the key objectives of our financial services activities. In June 2019, Volkswagen AG invested around US$ 1,009.7 Million in joint battery activities with Sweden-based Northvolt AB. The four rings that comprise the Audi logo represent the four car companies: Audi, DKW, Horch, and Wanderer which banded together to create Audis predecessor. This Single Family Rental property at 33581 Pebble Brook Circle, Temecula, CA, is available for $3,950 / Month. 25.1%. With the future program TOGETHER Strategy 2025 announced in 2016 the company aims to make Volkswagen Group more focused, innovative, efficient, customer-oriented, sustainable, and systematically geared toward generating profitable growth. The Volkswagen Group aims its sales activities at exciting its customers. Volkswagen and Audi merged together in February to create a stronger national sales company. Volkswagen applies segmented marketing and has its market partitioned based on a mix of psychographic, demographic, geographic, and behavioural factors to meet the specific needs of different groups of customers.