This is, after all, the brand that lets you put literal candy inside your drinks and slushes, so it would only fit for their seltzer to shoot for that kind of sugary experience. Still, its a big if. The road to consumer packaged goods gone bad is paved with good licensing intentions, after all. Lemon Berry SONIC Hard Seltzer. "Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the . If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. Pick up a pack and host your own happy hour any time you want! COOP Ale Works COOP Ale Works is a craft brewery based in Oklahoma City, OK, dedicated to brewing full-flavored beers with the greatest attention to quality. They are just OK in my opinion. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other . Cocktails - Sonic Hard Beverages The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. The market is expected to grow at a 4% annual rate in 2019 and at a 2.5% annual rate in 2020. Head on over here to find a retailer selling SONIC Hard Seltzer near you! This material may not be published, broadcast, rewritten, or redistributed. SONIC Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia and is not for purchase at SONIC Drive-In locations. Heres How Americas Drive-In Brewed a Hit | VinePair, https://vinepair.com/articles/sonics-hard-seltzer-is-a-hit/, wbs_cat Beer, wbs_type Hard Seltzer, wbs_brand sonic, business, hard seltzer, sonic, trends, Ask a Bartender: Whats the Secret to a Really Good Margarita? We expected the plain Limeade seltzer to be kind of boring, but it was actually one of the tastier options. That speedy attention inspired its current identity and the name that most know it by. Sonics Hard Seltzer Is Hot. Residents of the 46 states where Sonic operates brick-and-mortar drive-in locations implicitly understand the gravity of this otherwise mundane sales insight. Sonic Seltzers Melon Medley is an unrivaled tropical treat that stands out among the rest. But while there are pitfalls a-plenty, the upside is transformative: a high-margin, shelf-stable brand extension from Americas heartland hamburger heavyweight plugged into the flavored malt beverage sales machine that is the modern American supermarket. All your favorite SONIC flavors are now available as hard beverage! Whether the money printer will go brrrr for Sonic hard seltzer longterm remains to be seen. It simply wouldnt do to jeopardize that sort of big-ticket revenue by cheapening Sonics beverage brand equity with a fly-by-night hard seltzer simulacrum.) SONIC moves to hard seltzer | Food Engineering In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. Orders . SONIC Hard Seltzer Announced as Official Hard Seltzer of - LEARFIELD The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Search by zip code to find your favorite Sonic Hard Seltzer flavors in your city. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on H2S Email (Opens in new window), Click to share on SMS (Opens in new window). All your favorite SONIC flavors are now available as hard seltzer! Its not just orange juice- this drink has a unique and delicious taste reminiscent of those classic corn syrup drinks from years ago now, excited for adults who want more than a refreshing treat! Sonic's Mango Guava seltzer tastes like pure mango. Cant wait to try this!! (A little oasis in [customers] days, as Springer puts it.) | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. SONIC Hard Seltzer Announced as Official Hard Seltzer of the Big 12 SONIC Hard Seltzer products are packaged in Ardagh Metal Packaging (AMP) North America 12 oz. The hint of sweetness leaves your tongue pretty quickly, making way for an acidic, cucumbery aftertaste that's a little bit like Pepino Limon Gatorade. . Overall, it's a solid seltzer, but it's about middle-of-the-pack compared to its siblings. While the tots and Coney dogs have their fans, aficionados of the Sonic experience always come back for the beverages. According to Daniel Mercer, CEO, COOP Ale Works, its no secret why SONIC Hard Seltzer has carved out its own niche in the crowded hard seltzer category. Where do the calories come from? Don't Miss Out! Ill second and third and fourth this comment section. Dont love them unfortunately, here in TN. (Well, MOST of them. According to Sonic's website, each flavor has 100 calories, one gram of added sugar, and one gram . Watch. This post is an update of: Truly Hard Seltzer Opening New Downtown Los Angeles Taproom in Early 2022. No content on this site may be reused in any fashion without written permission. Home Previously only available in seven markets, brand fans and consumers across these states will have the opportunity to grab a pack of their new favored hard seltzer at select retailers in the upcoming weeks. The first impression reminded us of diluted 7UP, with a pleasant balance of sweet and sour. Nov. 3, 2021, 09:55 AM. Truly Hard Seltzer Opens Its First Hard Seltzer Taproom, Truly LA In 1953, the first model of the drive-in restaurant opened in Shawnee, Okla., originally named Top Hat. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . A Sooner State fast-food staple for nearly eight decades, Sonic has national name recognition and legions of fans. Where to buy Sonic Seltzer: Six states get exclusive release of new drink No way. Each offering provides a modern and craveable take on fan-favorite beverage flavors. Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! A licensing deal between Oklahomas iconic fast-food franchisor and one of its longest-running craft breweries was ready for John Hancocks. Since 2007, Sonic has put its soft drinks program front and center with a profligate mix-and-match menu and daily Happy Hours. That non-alcoholic beverage pedigree has helped power banner billion-dollar revenues for the locally founded chain (which is now owned by Inspired Brands) throughout the pandemic when other quick-serve restaurants were scrambling to deploy QR codes. When you come in with a name that is known nationally, or at least very strong regionally, obviously that is going to be a stronger buying opportunity for high-volume stockists, he says. Read our full disclosure policy here. 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What are ya waiting for?! Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. 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TM and 2021 Americas Drive-in Brand Properties, LLC. Some states clearly have a greater appetite for the restaurant than others, though. It did make sense, at first. Americas And the firms longstanding popularity in the Midwest and Great Plains states suggests that theres room to grow, even absent further geographical expansion. The zesty taste and refreshing complexity make it the perfect choice for those looking to take their seltzer experience up a notch worth picking up if available! Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia Guava is one of those fancy-sounding names that manufacturers can just throw onto products because they know that not that many people will call their bluff. With this drink on your side, youll never have to worry about running short of sweet refreshments! Your email address will not be published. There's no sweetness or fruit flavor, real or fake, to counteract the unrelenting acidity. Make sure to check this post about Sonic Shark Week Slush! 21 New States Welcome SONIC Hard Seltzer - PR Newswire Is this the Edward vs. Jacob of our generation? But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. It's more reminiscent of actual ocean water than anything you'd get from Sonic. Please look at the time stamp on the story to see when it was last updated. The firms eagerness stunned the brewery president. Sonic Hard Seltzers are ditching their old packaging and opting instead for new, slim cans. Sonic's Hard Seltzer Is Hot. Here's How 'America's - VinePair As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. The fake cherry flavor is big and bold, calling to mind memories of eating cherry snow cones in the summertime. While the accompanying illustration implies raspberry flavor, it tastes more akin to pink lemonade. For more information, visit coopaleworks.com. SONIC is part of the Inspire Brands family. By clicking Accept all cookies, you agree to the storing of cookies on your device and to the associated processing of personal data to enhance site navigation, analyse site usage, and assist in our marketing and performance efforts. For more information, visit Big12Sports.com and follow the Conference on Facebook (Facebook.com/Big12), Twitter (@Big12Conference), Instagram (Instagram.com/big12conference/) and YouTube (YouTube.com/Big12Conference). Hi, I'm Ana! Its a winning combination indeed, including the delivery of variety across a unique combination of fruit flavors. We loved it, but if you like your fruit-flavored things to taste like real fruit, this isn't the seltzer for you. Lemon Berry's fatal flaw is that it's just, well, boring. In here youll also find all the cooking tips and tricks + information and basics for special diets like gluten free, vegan and keto. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Treat your taste buds to a unique blend of Japanese melon Ramune soda and Pepino Limon Gatorade with a hint of sweetness, culminating in an acidic cucumbery aftertaste like nothing youve ever experienced before. Hip2Save is a registered trademark of Hip Happenings, LLC. Sonic Hard Seltzer? Review! - YouTube Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). The latest product offering takes inspiration from SONIC Drive-In signature beverage flavorswith a hard seltzer twist. In addition to Oklahoma, SONIC Hard Seltzer is now available in Arizona, Arkansas, Kansas, Nebraska, Missouri & Texas! In this video I try the Sonic hard seltzer! Get SONIC Hard Seltzer Citrus Variety Pack delivered to you in as fast as 1 hour via Instacart or choose curbside or in-store pickup. SONIC Hard Seltzer is available at select U.S. retailers and is not for purchase at SONIC Drive-In locations. They were terrible imo. Beverage Cans We like the blue one (maybe its ocean) the best (?). Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. SONIC Hard Seltzer will move into six new markets: Texas Kansas, Arkansas, Nebraska, Missouri, and Arizona. The Citrus pack has Lemonade, Limeade, Lemon Berry, and Cherry Limeade. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard . The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. Your email address will not be published. The Tropical offers Mango Guava, Melon Medley, Orange Pineapple, and Ocean Water. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. Some people go to Sonic just for this combination of blue coconut syrup and Sprite that smells vaguely like sunscreen (in a good way). The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Though it certainly wont surprise you with its bold guava notes, fans of these drinks will likely find much to savor here as well! Many of us may have noticed the difference in flavor between limes and lemons; At the same time, one delivers a refreshing, citrusy taste that excites our senses, and the other only serves an overpowering sourness. However, many other hard seltzer brands do melon, so it makes sense that Sonic would want a piece of that action. Crawford Smith/Mashed. You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. Notify me via e-mail if anyone answers my comment. $14) + More, Best Subway Coupons | BOGO Free Footlong Subs + More Deals, Best Cheesecake Factory Coupons | FREE Cheesecake Slice w/ $45 Purchase (Last Day!) It just made sense for us to look at a COOP partnership with a mirroring regional footprint, Sonic chief marketing officer Lori Abou Habib told Forbes in March 2021. Hard Seltzer Market Size Worth $49.4 Billion By 2028: Grand View Research, Inc.. [online] Prnewswire.com. If a bottle of Orangina lived a hard life that drained it of all sweetness and light, leaving only sourness and disappointment, this is what you'd get. SONIC Hard Seltzer is available in two variety packs, Tropical and Citrus. Hip2Save may earn a small commission at no extra cost to you via trusted partners and affiliate links in this post. We trust youll agree Team Cherry limeade is the way forward! Score a FREE cheeseburger & more yummy deals with the SONIC app! (According to. If youre within striking distance of a Sonic, assume youre surrounded by cherry limeade acolytes. The Tropical Variety Pack has flavors, including Ocean Water, Melon Medley, Mango Guava, and Orange Pineapple. (According to a 2021 Business Insider report, a full quarter of Sonics pandemic receipts came from its soft drink menu.
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